Mix Fashion delivers scalable private label footwear products and programs for international Brands and Retailers
Mix fashion combines global sourcing capabilities with the retail DNA.
As part of Groupe ERAM, France's leading footwear and apparel group, we approach sourcing differently.
We understand sell-through dynamics, margin construction, seasonal planning, packaging efficiency and compliance precision because these realities are embedded in our group's culture and operations.
We are not simply an intermediary between factories and buyers. We operate as a structured sourcing partner for scaling and mid-to-large chains, brands and distributors seeking long-term market share gains and profitability building.
Footwear is our core expertise. We develop and manage volume driven private label programs for mass to mid market positioning, across European, Asian and Middle-Eastern markets.
Our programs focus on sport, casual and kids footwear categories, including school programs, entry athletic lines, everyday casual essentials and core replenishment collections.
We support all major footwear constructions, including cemented, injected, vulcanized and EVA-based models. Each program is structured to ensure commercial consistency, scalable production and long-term retail performance.
Our objective is not simply to produce styles, but to build repeatable, margin-driven product architectures aligned with retail growth strategies.
Retail-Grade Product Engineering
Our product development process is built around retail performance. We focus on sell-through optimization, price ladder alignment, fit and comfort consistency, packaging efficiency and regulatory compliance.
Because we operate within a retail group environment, every product decision considers commercial reality as much as technical feasibility.
Multi-Country Allocation Strategy
We operate across China, Bangladesh, India, Pakistan, Southeast Asia and selected African production hubs.
This diversified sourcing footprint allows us to structure country allocation strategies tailored to each program. By balancing cost, capacity, lead times and geopolitical considerations, we help our partners reduce risk while maintaining commercial competitiveness.
Our approach ensures flexibility, scalability and long-term sourcing stability.
Flexible Program Architecture
We design programs to support both stability and growth. Our model allows for scalable production structures, controlled expansion and consolidated shipment strategies.
We support regional rollouts, phased launches and structured scaling without forcing rigid production constraints. This flexibility allows retailers to protect working capital while expanding responsibly.
Sustainability & Compliance Execution
Aligned with Groupe ERAM’s responsible sourcing commitments, we integrate sustainability into program development without compromising commercial viability.
We work with certified factory networks, apply REACH-ready chemical processes, develop lower-impact material alternatives and provide compliance documentation adapted to European regulatory requirements.
Our objective is practical sustainability — implemented with discipline and measurable execution.
While footwear is our core specialization, we also support our customers with textile and fashion accessories programs.
Our textile strengths include sport and knits basics, sweater, outerwear and kids woven. Our accessory sourcing category completion through bags, socks, caps and related product lines.
These integrated capabilities allow our partners to consolidate sourcing flows, optimize logistics and build coherent retail programs across categories.
Unit 1004B, 10/F., Tower 1, South Seas Centre, 75 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong
+971 50 889 1707
